Terms of Service

These Terms of Service form a binding agreement between you (and, if you use SitePrimed for an organisation, that organisation) and ITML, covering your use of the SitePrimed website and platform.

SitePrimed scans websites across four lenses — Accessibility & EAA, SEO, UX and GEO — scores them, and helps you fix issues through review-and-approve suggestions. Features and volumes depend on your plan, as described on the Pricing page. We may improve or change features over time.

Sign-in is passwordless: we email a one-click magic link that both signs you in and, for new users, creates your account. You are responsible for keeping access to your email secure and for activity under your account. You must provide accurate information and be old enough to enter a contract in your jurisdiction.

By submitting a URL you confirm you are permitted to have that site scanned. For public URLs we read publicly-available pages only. You must not use SitePrimed to scan sites you do not own or control or otherwise lack authorisation for.

Applying a fix is a separate, explicit permission you grant — through the WordPress plugin or, on Enterprise, a CMS connection. That permission is scoped to the approved fields (such as meta and alt text), is used only to apply changes you approve, and can be revoked at any time. We do not make changes to your site without your approval.

Paid plans are billed in advance on a monthly or annual cycle. Prices are shown exclusive of VAT and are invoiced in EUR. EU business customers with a valid VAT ID are handled under reverse charge; Greek VAT applies where relevant. Add-on packs are one-off charges added to your plan. The plan auto-renews unless cancelled before period end; no refunds for partial periods; price changes notified 30 days in advance.

You agree not to misuse the service. In particular you must not:

• scan or attempt to fix sites you are not authorised to;
• attempt to disrupt, overload, reverse-engineer or gain unauthorised access to the platform;
• use the service to break the law or infringe others' rights;
• resell or expose the service to third parties except as your plan allows (for example, Agency client work). 

SitePrimed, including its software, brand and content, is owned by ITML and its licensors. You keep all rights to your own site content and data. You grant us the limited rights needed to provide the service (to scan, generate suggestions and, where permitted, apply approved fixes).

The service integrates with third parties such as WordPress, CMS platforms, payment and AI providers. Your use of those is subject to their own terms, and we are not responsible for third-party services outside our control.

We provide the service with reasonable care and skill. Except as expressly stated, the service is provided "as is": automated scanning helps you find and fix issues but does not by itself guarantee legal compliance, and you remain responsible for your site. 

Nothing in these terms excludes or limits liability that cannot be excluded or limited by law, including liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation, or liability under the GDPR that cannot lawfully be limited.

Subject to that, to the fullest extent permitted by law:

We are not liable for any indirect, incidental, special or consequential loss, or for loss of profits, revenue, goodwill, business opportunity, or data, arising out of or in connection with these terms or your use of the service, even if we were advised of the possibility of such loss.

Our total aggregate liability arising out of or in connection with these terms, whether in contract, tort (including negligence) or otherwise, is limited to the total fees you paid us for the service in the 12 months immediately preceding the event giving rise to the claim, or €100 if you are on a Free plan.

The service helps identify and remediate issues but does not guarantee any particular outcome, including full legal or regulatory compliance (such as under the EAA or WCAG); you remain responsible for your site and for verifying compliance.

Customer indemnifies ITML for claims arising from misuse, unauthorised scans, or breach of terms

You may stop using the service and close your account at any time; paid plans can be downgraded to Free at the end of the billing period, and you keep what you have already fixed. We may suspend or terminate access for breach of these terms or non-payment, following reasonable notice where appropriate. On termination, account data is deleted/anonymised per Privacy Policy retention; scan data are exportable for 30 days.

These terms are governed by the laws of Greece, and disputes are subject to the Courts of Athens, Greece, without prejudice to any mandatory consumer-protection rights you may have locally.

We may update these terms from time to time. We will post the updated version here and update the "Last updated" date; for material changes we will take reasonable steps to notify you before they take effect. Email notice, 30 days before material changes take effect.

Questions about these terms? Contact us at info@itml.gr